BRANDS

TAYLOR-MADE

In the 80s, everyone had TaylorMade woods in their bag. Founder Gary Adams borrowed $24.000 and discovered a successful formula with his 'metalwoods' to replace fairway woods, previously made of wood. These clubs, with small clubheads with a dimple and almost as big as a golf ball, were nicknamed "Pittsburgh Persimmons".

At the PGA Show in 2017, I met Gary Adams, an industry veteran who later founded and sold Adams.

TaylorMade is known for its innovative developments, but new models have not always been appreciated. The brand has changed hands several times, including Salomon France, Adidas and, since 2017, KPS Capital Partners for $450 million.

We have been the only Dutch account with access to individual Tour Dept components for 23 years and offer 'hot-melting' for drivers.