BRANDS
ODYSSEY
In 1997, Callaway acquired Odyssey Sports, expanding its line of putters. This strategic acquisition eventually led to the introduction of the innovative Odyssey White Hot putter line in 2000. By acquiring the Odyssey brand from Tommy Armour Golf, Callaway Golf quickly transformed the brand into the world's number one putter brand.
The successful integration of the Odyssey line strengthened Callaway's position in the golf market, offering golfers advanced technology and performance-oriented designs. With the White Hot series, the company introduced a putter that became known for its refined technique and excellent playing characteristics. This development marked an important milestone in Callaway's pursuit of innovation and quality in the golf world.